Dunkin
Dunkin
How can Dunkin’ reposition itself to be seen as more than just a donut brand and better connect with younger audiences?
agency
Dunkin
Year
2024
Category
Advertising
Research
Research
We proposed highlighting Dunkin’s coffee offerings to shift brand perception. The strategy focused on emotional, relevant communication, balancing both functional and emotional aspects.
We proposed highlighting Dunkin’s coffee offerings to shift brand perception. The strategy focused on emotional, relevant communication, balancing both functional and emotional aspects.
Research
We proposed highlighting Dunkin’s coffee offerings to shift brand perception. The strategy focused on emotional, relevant communication, balancing both functional and emotional aspects.
Design
Design
We developed creative direction aimed at younger audiences, using fresh and dynamic visuals. The campaigns included TikTok contests and activations that reflect Dunkin’s playful spirit.
We developed creative direction aimed at younger audiences, using fresh and dynamic visuals. The campaigns included TikTok contests and activations that reflect Dunkin’s playful spirit.
Design
We developed creative direction aimed at younger audiences, using fresh and dynamic visuals. The campaigns included TikTok contests and activations that reflect Dunkin’s playful spirit.
Development
Development
We implemented advertising strategies such as in-store activations and fake out-of-home campaigns. These actions reinforced the message in original ways, expanding Dunkin’s presence in new interaction spaces.
We implemented advertising strategies such as in-store activations and fake out-of-home campaigns. These actions reinforced the message in original ways, expanding Dunkin’s presence in new interaction spaces.
Development
We implemented advertising strategies such as in-store activations and fake out-of-home campaigns. These actions reinforced the message in original ways, expanding Dunkin’s presence in new interaction spaces.
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©2024 Marcos Cousseau
©2024 Marcos Cousseau
©2024 Marcos Cousseau
©2024 Marcos Cousseau