Chilexpress
Chilexpress
How do we stand out in a crowded market and connect with Gen Z for Chilexpress?
agency
Moov
Year
2024
Category
Advertising
Research
Research
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
Research
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
Design
Design
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
Design
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
Development
Development
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
Development
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
full project on behance
full project on behance
full project on behance
full project on behance
More Works More Works
More Works More Works
All PROJECTS
All PROJECTS
All PROJECTS
All PROJECTS
hablemos!
hablemos!
hablemos!
hablemos!
©2024 Marcos Cousseau
©2024 Marcos Cousseau
©2024 Marcos Cousseau
©2024 Marcos Cousseau