Chilexpress
Chilexpress
How do we stand out in a crowded market and connect with Gen Z for Chilexpress?
brand
chilexpress
agency
Moov
Year
2024
Category
Advertising
Research
Research
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
Research
With over 25 years of leadership, Chilexpress faced the challenge of modernizing its communication to appeal to a younger audience. We discovered that authentic, user-generated content drives more positive engagement than traditional campaigns.
Design
Design
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
Design
We developed a bold, fresh visual approach that disrupts traditional communication. Using a conversational, relatable style, we adopted “storytime” formats and dynamic visuals to resonate with Gen Z’s digital and everyday experiences.
Development
Development
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
Development
Sálvate Xpress” and “EMPRENDEXPRESS” position Chilexpress as the go-to ally for young travelers and entrepreneurs. We launched a TikTok contest, inviting Gen Z creators to showcase their projects, forging a genuine connection and rewarding their talent.
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hablemos!
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hablemos!
hablemos!
©2024 Marcos Cousseau
©2024 Marcos Cousseau